For a long time, Bal Group has participated in the commercial field, mainly through its chain of department stores known as El Palacio de Hierro. In addition, Bal Group has taken advantage of its commercial and international branches in order to market commercial products provided by other companies of the Group.

 

Palacio de Hierro is the most exclusive and prestigious department store in Mexico.

Founded in 1891, its first store was established in downtown Mexico City, acquired  by Bal Group in the year 1963. It features seven stores in the metropolitan area of Mexico City and others in important provincial cities, Puebla and shortly Monterrey.  The store’s design and location are carefully planned keeping in mind that this would contribute to attract customers.

The store’s design and location were carefully planned keeping in mind that this would contribute to attract customers.

The department stores feature clothes from designers such as Armani, Hugo Boss, Caramelo, Adolfo Domínguez, Givenchy, Anne Klein, Missoni, Yves St. Laurent, Adriene Vitaddini and Ermenegildo Zegna, as well as store-owned names. The most renowned names in perfumes and cosmetics are also present, including Chanel, Estée Lauder and Lancóme, among others.

Palacio de Hierro uses the most avant-garde technology to guarantee an easy, quick and suitable sales process. The company reaches its customers through several channels including a catalogue and electronic purchases in their commerce site, providing its clientele with a unique shopping experience.

Its advertisement has become one of the most well-known in the country, always focused on the clientele’s needs and preferences, specially female demographic groups.

Palacio de Hierro, the best shopping experience in Mexico.

 

International Marketing Operations

Bal Group’s international Marketing Operations are managed from its main offices in Bal Holdings, Inc., located in Stamford, Connecticut, U.S.A.

The purpose of Bal Holdings is to market Peñoles Industries’ main products manufactured in Mexico: zinc, lead, silver and industrial chemical products.
 
Through its subsidiary, Bal New York, the company carries out a considerable amount of purchases in the USA market for El Palacio de Hierro, department stores, and other department stores for Latin American countries.
 
Thus, Bal Holdings maintains important global marketing alliances in order to better serve the interests and requirements of its suppliers and customers, considering the importance of their patronage for the company, and the Group seeks to strengthen these alliances so that they will offer the highest level of   services for the mutual benefits of its stakeholders.